The BBC reports that Adobe is planning to release their next version of Flash with two new features. The first feature will allow content providers (YouTube) to embed ads within videos and then make it mandatory to watch those ads. There will be no provision to right click and select fast forward. Also, Adobe will be adding in DRM which will allow those same content providers to make sure that their media only plays where they deem it OK to be played. When you couple these two new additions, web sites will be able to dictate where, when, and how you watch their content (after you have watched their ads).