Last week Will Ferrell starred in a homemade Internet video on FunnyOrDie.com. The film was created in part by writer-director Adam McKay, who said the film was not involved with any corporate entity at all.
The video took 45 minutes to make and featured Ferrell and McKay together "just screwing around." The production company McKay founded set up FunnyOrDie.com as an easy way to showcase short-film ideas of themselves and less-established filmmakers as well.
Jeff Stern, CEO of Daily Reel, expects a lot more videos like this to pop up starring celebrities because it's a "low risk, high reward venture"
Is Hollywood freaking out right about now? I think so.
From: LA Times