What happens to the extra 30 cents?

Gizmodo posted bullet points from a phone interview with Jeanne Meyer, the Senior VP of Corporate Communications at EMI.

•EMI approached Apple about DRM free tracks, not the other way around.
•EMI is cool with any other music store doing DRM-free tracks. This is not an iTunes exclusive.
•Those stores can put songs in any format they want. The iTunes premium price and AAC 256 kbps format are Apple's Marketing decision.

I'm still looking into it . . . but this seems to imply that the price increase was on Apple, in which case maybe they're pocketing the extra cash. Thoughts?