In a surprising announcement, BitTorrent, the worlds leading P2P program, has decided to begin selling digital movies. Priced along the same lines as similar download-to-rent services, BitTorrent's marketplace will offer pay for use content. Participating studios include Metro-Goldwyn-Mayer Studios, partly owned by Sony, Time Warner's Warner Bros. Home Entertainment, Viacom's Paramount Pictures and Lions Gate.
In addition, content produced by major studios will be protected by Microsoft's digital rights management software and will not play on Apple computers or iPods.
It remains to be seen whether or not BitTorrent will be able to shift it's user base from internet pirates to legitimate paying customers.