Tuesday, March 27, 2007

"Adverbands" Make Sweet Corporate Music

Perhaps in hopes of spawning a new chapter in the viral-marketing book, perhaps as a good oldfashioned publicity stunt, it seems that besides providing the world with reliable studies on bot-net statistics, and working tirelessly to protect our computers from hackers and such, the folks at Symantec have a new extracurricular activity: the creation and management of an 80's arena rock band. The group, ROckDotRock, was the brainchild of the Night Agency, and is a marketing ploy in which the band will literally sing the praises of Symantec's software.

The AdRant website hails the group as the markers of "a new era of musical advertising." Has anyone else heard of any other adverbands? I'm interested to see how long this era will last...